In a nutshell, typography is the art of arranging type and space to best convey the message you are trying to get across. Typography can be used as a form of visual communication that conveys meaning, emotion and personality. It can also help you establish your brand identity by using fonts that reflect its values. Additionally, it can help you create hierarchy in your design by using different weights and sizes for headlines and body copy respectively; or it could just be there for aesthetic reasons such as balance or symmetry (especially when working with monospaced fonts).

Contrast

Contrast is the difference between two colors. Contrast is important for legibility, which means that users can see the text on your screen easily. It’s also used to draw attention to certain things on the page. The most important contrast is the contrast between the text and the background color